Rihanna's New Lingerie Line, Savage X Fenty, Will Be A Subscription Product

Rihanna’s new lingerie line, Savage X Fenty (Savage by Fenty), will be marketed through an annual membership that will offer subscribers discounted prices, a source in a position to know told BuzzFeed News.

TechStyle Fashion Group — the subscription retailer that also owns Kate Hudson’s Fabletics, ShoeDazzle (cofounded with Kim Kardashian West), JustFab (once led by Kimora Lee Simmons) and FabKids brands — expects Rihanna’s Savage X Fenty lingerie line “to grow into the biggest brand” in the company’s portfolio, according to the source.

Rihanna teased the May 11 launch of Savage X Fenty line in an Instagram post on Thursday.

Savage X Fenty members will be able to access discounts and promotions through an annual membership that includes free shipping. BuzzFeed News also has learned that the line aims to be “inclusive” of sizes ranging up to 3X.

TechStyle has caught ire in the past with shoppers who accused the company of misleading them into a monthly subscription and making it difficult to unsubscribe from the service.

Despite customer complaints, the company’s revenues have grown from $505 million in 2015 to $700 million in 2017, according to figures shared by TechStyle Fashion Group CEO Adam Goldberg in a presentation at Shoptalk last month.

Partnering with Rihanna, whose Fenty Beauty brand at Sephora has been hugely successful, may put TechStyle Fashion Group in a better position to IPO. Kate Hudson, who owns Fabletics and is an investor in the company, said at a Recode event in December 2016 that “the goal” is to go public.

Fenty Beauty has repeatedly declined to share sales with BuzzFeed News but online research firm Slice Intelligence estimated sales in the first month of operation were five times that of Kylie Cosmetics and 34% higher the following month.

Why It's So Great That The Rock Did Skin-To-Skin Contact With His Baby Daughter

“Skin to skin. Our mana,” he wrote in the caption. “Blessed and proud to bring another strong girl into this world. Tiana Gia Johnson came into this world like a force of nature and Mama @laurenhashianofficial labored and delivered like a true rockstar. I was raised and surrounded by strong, loving women all my life, but after participating in baby Tia’s delivery, it’s hard to express the new level of love, respect and admiration I have for @laurenhashianofficial and all mamas and women out there.”

Janelle Monáe Declares Herself A “Queer Black Woman In America” In Powerful Rolling Stone Interview

In the past, the artist had only alluded to her queer identity. “I only date androids” became her well-known response to any prying on the matter.

In this candid interview, she made it clear that not only is she done hiding that part of herself, she plans on continuing to put themes of sexual fluidity and empowerment into her work so that others within the LGBT community can feel seen and heard.

Tom Holland Played With Puppy Pit Bulls While Answering Fan Questions And It Was Infinitely Adorable

TH: We definitely do have a group chat! It’s called The Holy Trinity. Jacob and I met at Jacob’s audition, obviously. [Smells puppy] Puppies have the best smell, man! That puppy smell — there’s nothing like it! We instantly became really good friends, and when I introduced him to my best friend Harrison, it was apparent that we were going to be really good friends. That sort of sparked this online thing called The Holy Trinity. Sorry, that was a terrible answer. I can’t think right now, I’m too distracted by the cuteness of this puppy right here!

Kim Defending Kanye Isn't The First Time She's Managed A Kardashian Crisis

You may remember that after the furore surrounding Kanye’s song, “Famous,” in which he referenced having sex with Taylor Swift. While he maintained that she’d known about the lyric, Taylor publicly denied approving the words “that bitch.” As the internet lost its mind over the song, Kanye was secretly recorded having a meltdown backstage at Saturday Night Live during which he repeatedly called Taylor “fake.”

Who Is The Black Hood On “Riverdale”? It's Time To Investigate

Since the Black Hood was “killed” many episodes ago, we’re going off these assumptions:

1. The real Black Hood was never actually killed because Svenson was used as a fall guy, so the Black Hood is still at large.

2. Or the “real” Black Hood was killed, but he was working with someone else and now they’re doing the killings by themselves.

3. Or the Black Hood was killed, and now there’s a copy cat doing his bidding.

4. The person who is the “mastermind” behind Black Hood isn’t necessarily the person behind the mask.

5. Or, honestly literally anything else because this is Riverdale and anything is possible if you just dream it.